Sethulekshmi Premkumar - Associate at Waystone in United Arab Emirates

      Sethulekshmi Premkumar

      Associate

      United Arab Emirates

      Sethu is part of the consultancy team, based in the Dubai operation at Waystone and specialises in data protection, AML and compliance support services with a focus on the licensing and incorporation of new or existing entities within the Abu Dhabi Global Market (‘’ADGM”) and the Dubai International Financial Centre (“DIFC”).

      In her current role, Sethu assists firms in a data protection capacity with the implementation of the DIFC Data Protection Law No. 5 of 2020 and its supporting regulations, identifying incompatible policies and procedures and assessing compliance throughout the firm. Sethu also acts as a Data Protection Officer, assisting firms with day-to-day data privacy matters and enhancing their data protection framework by drafting supporting policy documents and overseeing Data Subject Access Requests (“DSAR”).

      As a specialist Compliance Analyst, Sethu is able to assist consultants with client file reviews and undertake compliance monitoring programmes with detailed testing of a firm’s systems and controls, in order to identify weaknesses and provide recommendations for remediation where required.

      Previously, Sethu was a Client Account Executive at Interactive Avenues, a digital media agency, where she serviced client accounts and implemented media strategies.

      Sethu graduated from Swansea University, Wales (UK) with a Bachelor’s degree in Business Management (BSc. Honours).

      Recent work includes:

      • Assisting consultants with compliance monitoring programmes for Category 3C and Category 4 firms within the DIFC and the ADGM
      • Assisting consultants to update AML and compliance policies and procedures
      • Acting as a Data Protection Officer for firms in the DIFC.
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